What is a Clips campaign?
Learn what Clips campaigns are in Montu: short, functional videos designed for marketplaces like MercadoLibre.
Clips campaigns are designed specifically to create short video content that's published on marketplaces like MercadoLibre or on the product page of your ecommerce store, where you can show your products in action right on the product listing.
In Montu, these campaigns let you work with creators to produce unboxings, demos or micro-reviews that help increase your products' conversion right at the point of sale.
📍 Where are Clips used?
Currently, clips created through Montu are mainly used on:
- MercadoLibre, through the MeliClips format, where videos appear directly in the product's image gallery.
- Product pages in ecommerce stores, where they appear alongside the product listing.
In the future, you'll also be able to use these clips on other marketplaces or external integrations.
✅ When should you use Clips campaigns?
This format is ideal if:
- You sell products on MercadoLibre and want to increase your conversion rate.
- You need short, functional content that gets straight to the point.
- You want to show how the product is used or answer shoppers' common questions.
- You want to improve the shopping experience on your ecommerce store, without the need for ads.
🧠 What do you get as a brand?
- 1 short-form clip (15–45 seconds), filmed and edited by a creator.
- Delivery of the final file to your Creative Library.
- The option to film multiple clips for different products in the same campaign.
- The content isn't posted on the creator's social media, unless you request it as an add-on.
🎥 What kind of content is filmed?
- Unboxing: the creator shows how the product arrives and takes it out of its packaging.
- Functional demo: the creator explains how to use the product or its main benefits.
- Mini-review: an honest opinion based on a real or simulated experience, focused on clarity.
💡 Most common use cases
- Boosting product listings that get a lot of traffic but few sales.
- Launching new SKUs in your Mercado Libre catalog.