Learn about the different types of campaigns you can create in Montu to reach your brand goals.
Montu was designed to cover many types of collaboration between brands and content creators. When you create a campaign, you can choose from different formats depending on your goal: sales, awareness, community or content creation.
📦 Campaign types available in Montu
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UGC Ads
Creators make content (review-style videos, demos, etc.) from a consumer's point of view.
➡️ Ideal for paid ad campaigns.
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Organic campaigns
The content is published directly on the creator's social media.
➡️ Ideal for increasing awareness, building trust and attracting organic traffic.
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Clips (MeliClips)
Videos designed for platforms like Mercado Libre, in an unboxing + demo format.
➡️ Ideal for ecommerce sites and marketplaces that allow content on product pages.
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Affiliate programs
Creators or ambassadors share discount coupons and earn commissions on every sale.
➡️ Ideal for building a sales channel with your community or micro-influencers.
📌 Tip:
You can create several campaigns at once, combining different formats to maximize your results.
Want to learn more about creating your first campaign?
See these articles: